The Value of Partnerships and Sponsorships
There are many important components of an organization’s growth and profitability strategy beyond operations, sales, and finance. Talent management, employee success and retention, and community engagement are critical in fostering an optimal environment for staff success. Brand Awareness can contribute to customer loyalty and eventual top and bottom line growth.
Partnering with or sponsoring MDBMBA can be a creative way for organizations to reinforce these staff and brand building efforts. Sponsorship provides access to MDBMBA’s programming, diverse membership, and extended network – all resources that could be integrated into these key organizational initiatives.
Talent Management
Hiring a new employee can be a substantial investment. Also, it can be a challenge to get a true sense of an applicant via only a resume. To increase the yield of high-quality candidates from a sea of applicants, it is important to continuously build and maintain a talent pool of potential candidates for future openings. Having a strong relationship with MDBMBA can be a critical part of an organization’s talent management strategy.
Sponsors and partners will have multiple opportunities to directly engage talent that has been exposed to our forward-thinking leadership and professional growth seminars.
Career opportunities from sponsors and partners can be directed towards a more finely targeted talent pool.
Employee Success and Retention
It is in an organization’s strategic and financial interest to retain high performing staff. One common reason for staff departure is the perception that they can find better support for professional and personal growth in a different environment. MDBMBA partners are provided an allotment of memberships. These memberships can be a part of a sponsor organization’s strategy for providing such support to their employees.
Learning opportunities can help with retention by keeping employees engaged and challenged, and by helping them develop skills and grow their careers. MDBMBA and NBMBAA Career, Leadership, and Entrepreneurship programming provides learning opportunities.
Mental health, physical health, wealth, and legacy building are all critical for staff. MDBMBA Lifestyle and Educational Programming can supplement an organizations’ initiatives in these areas.
Community Engagement
Community engagement can be an essential element of an organization’s corporate social responsibility (CSR) efforts. Such efforts can reinforce brand awareness, talent acquisition, staff retention, and teaming efforts. The MDBMBA mission is focused on engaging a demographic that historically has had less access to resources and economic opportunities than other communities. As such, MDBMBA can be a synergistic partner in such community integration efforts.
Scholarships can enhance an organization’s reputation, develop talent, promote DEI, and provide tax benefits. Through MDBMBA, sponsors can have scholarships awarded in their name.
Community building can help build morale among staff, especially those who may be from the very communities being served. It can also be a means for recruiting and learning more about potential markets. MDBMBA
Sponsors and partners have a variety of options for supporting MDBMBA / NBMBAA Leaders of Tomorrow Student Mentoring Program, including donations, event sponsorship, and member volunteering.
Brand Awareness
Several benefits of strong branding include brand recognition, increased loyalty and trust among target markets, effective recruitment, and engaged employees who have greater confidence in the organization’s mission. MDBMBA programming provides another avenue for sponsors to reinforce their brand.
MDBMBA has events throughout each year focused on our five (5) pillars: Education, Career, Leadership, Entrepreneurship, and Lifestyle. Organizations have options to sponsor and support these events in a variety of ways.
Organizations can partner with MDBMBA beyond the offerings in the Bronze, Silver, Gold, and Platinum sponsorship levels. Ensuring our sponsors and partners achieve their desired goals of their investment is of the highest priority for us.
Networking is not only an important benefit for our members, but also valuable to our sponsors. Through MDBMBA, sponsor and partner organizations have an opportunity to build relationships with leaders from other organizations – commercial, not-for-profit, educational, professional, and community based. Moreover, a particular benefit of being based in the Baltimore / Washington area is the presence of the US Federal Government; MDBMBA has members who have federal experience, are leaders in organizations with a strong federal footprint, or are even leaders in federal agencies.